Press

As authors of Career Distinction: Stand Out by Building Your Brand and leading authorities on building your brand online, William Arruda and Kirsten Dixson frequently serve as media resources on the topics of:

• Online Identity / Managing Your Reputation Online
• Using Social Networking Tools (LinkedIn, Twitter, Facebook, Ecademy, etc.) to Manage Your Personal Brand
• Blogging to Build Your Brand
• Building a Web Portal for Brand You
• The 6 Ps of Online Branding

Contact Kirsten Dixson for an interview:
kirsten@kirstendixson.com
(603) 686-0330 (mobile)

Contact William Arruda for an interview:
williamarruda@reachcc.com
(212) 537-9120

The Online ID Calculator has enjoyed regular coverage in the media and blogosphere, including:

• TheLadders.com - Google, Your Best Friend in the Job Search
• CIO.com - Managing Your Reputation Online
• Search Engine Watch - Women Execs Have Better Online Presence
• Steve Rubel's Micro Persuasion - The Golden Age of Individualism (refers to our Ad Age article)