Reach Branding Club
Reach Online Identity Calculator

Online Identity Calculator

Your Profile

Before we begin, please tell us about yourself. Your responses are not associated with your email address and we will never share your data. All responses will be combined to provide aggregate data to be used in press releases, articles and our next book. Questions marked with an asterisk (*) are required.

Gender*
Job Function*
Job Level*
Age Range*
Industry*
Country*
Zip/Postal code*

Calculate Your Online Identity

Before running the calculator:

  • Open a browser (Internet Explorer, Firefox, Safari, etc.)
  • Go to Google (www.google.com)
  • Type your name in the search box using quotation marks.
    (For example, "Jane Smith".)

You are now ready to begin. Please answer the following 7 questions (all are required):

1. What's the total number of responses Google returned?

(You will find this number in the upper right hand part of the Google results page. Don't include any punctuation, e.g., comma, period, etc.)
 
2. What's the total number of responses on the first page of results?
(Typically 10 unless you have changed the default Google setting.)
 
3. Now go back to those first three pages of your Google results and manually total up the responses that are NOT about you. (They are about someone else with your name.) Enter the total for pages 1, 2, and 3. (If the total is zero, enter 0.)
 
4. Take a moment to think about how you want to be known (this may be aspirational, meaning it's not what you are known for today but how you would like to be thought of). Now looking at only the results that are about YOU on the first three pages, select the option that best describes your results:

No relevance - The results that are about me have no relation to how I want to be known.
Little relevance - A few of the results that are about me communicate how I want to be known.
Some relevance - About half of the entries that are about me express my area of expertise, and there are many references to my website, blog, or online profiles.
High relevance - About three-quarters of the entries that are about me clearly express my personal brand (how I want to be known).
Complete relevance - Almost all of the results that are about me are very consistent with my area of expertise and how I want to be known.
 
5. Select from the options below the statement that best describes the career level for which you are aiming (This is aspirational, meaning you want to evaluate your online profile as it relates to the next level in your career.):
 
6. Did your personal Web site or blog appear on the first page of search results?
 
7. On the first page of search results, are there any results listed that are negative or unflattering about you that you wish were not there?
 
To help us with our research, we'd appreciate your answering these additional questions. They are not required and are not used in calculating your Online Identity.
 
Who referred you to the Online Identity Calculator?
 
Have you registered your own domain name? (e.g., www.your-name.com)
 
Do you have a common name?